Premier League to drop Sponsored Title in 2016/2017

By Football Week on June 5, 2015

England’s Premier League have announced that they will not have a title sponsor from the 2016/2017 season.

The Premier League has been sponsored by Barclays since 2004 but now in 2016 the competition will be known simply as ‘The Premier League’.

A Premier League spokesman said: “Barclays has been an excellent partner for the League throughout their sponsorship of the competition and we look forward to working with them in 2015/16, the final season of their title sponsorship.”

The move is in line with the Premier League’s to mirror major American sports leagues like the NBA and NFL in presenting a ‘clean’ brand.

In it’s inaugaral season in 1992/93 the Premier League did not have a title sponsor but then signed a four-year deal with brewers Carling.

Barclaycard took over in a three-year contract starting in 2001.

Barclays agreed an initial three-year sponsorship deal in 2004 and subsequent extensions have seen the value of the sponsorship rise to £40million a year on the current deal.

In March Barclays indicated that they would not be looing to renew their sponsorship.

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