Premier League to drop Sponsored Title in 2016/2017

No Premier League sponsor for 2016/7

England’s Premier League have announced that they will not have a title sponsor from the 2016/2017 season.

The Premier League has been sponsored by Barclays since 2004 but now in 2016 the competition will be known simply as ‘The Premier League’.

A Premier League spokesman said: “Barclays has been an excellent partner for the League throughout their sponsorship of the competition and we look forward to working with them in 2015/16, the final season of their title sponsorship.”

The move is in line with the Premier League’s to mirror major American sports leagues like the NBA and NFL in presenting a ‘clean’ brand.

In it’s inaugaral season in 1992/93 the Premier League did not have a title sponsor but then signed a four-year deal with brewers Carling.

Barclaycard took over in a three-year contract starting in 2001.

Barclays agreed an initial three-year sponsorship deal in 2004 and subsequent extensions have seen the value of the sponsorship rise to £40million a year on the current deal.

In March Barclays indicated that they would not be looing to renew their sponsorship.

Football Week gives you all the latest England football news and the Premiership, Champions League and Uefa Cup plus comment on soccer. Football World Cup news, fixtures & results.

Leave a Reply

Your email address will not be published. Required fields are marked *